Founder Aidee Granados was diagnosed with breast cancer while living in California, after one year of living in the US.
Rosa Es Rojo was born as a digital blog to share content about wellness, resilience and cancer prevention for the Latino community.
In August, Rosa Es Rojo was constituted as a 501(c)(3) in the State of Texas, and starting to share with the Latino women population in North Texas workshops about wellness and cancer prevention, highlighting nutrition, physical activity, emotional health, and positive thinking. Aidee Granados officially became CEO of the organization, in charge of operations, instructional design and facilitation of the educational wellness program. No more than 40 participants/supervisors were attended during 2016, equivalent to 160 hours of direct training.
Co-founder Laura Mendivil joined the Rosa Es Rojo’s team as a Development Director.
Rosa Es Rojo was elected as one of the eleven members of GroundFloor program, the social innovation fund and accelerator of United Way of Metropolitan Dallas.
The Rojo Way was adopted as a 6-month wellness program and Signature Program, including not only workshops but one-on-one support sessions and technological support.
More than 420 participants attended in The Rojo Way, equivalent to more than 4,500 hours of direct training, thanks to the collaboration with regional and local partners.
Rosa Es Rojo was elected as one of the three finalists of Kernel Program, the social innovation, and accelerator fund of United Way of Tarrant County, winning second place in the Final Pitch.